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Establishing A Dress Code

There's probably nothing worse than a dress code that is not enforced. This tells your staff what they wear is unimportant to you. Are they required to report for work on time, work a specified number of hours per week, perform their duties according to their job description? Are these rules enforced? But not the dress code? Must not be very important.

Top management should communicate a clear direction of the image they want the organization to project by Building Your Company's Corporate Image. Employees should be shown apparel that meets the Corporate Image desired.

Some choices available through Caravan Fashions are Ingenuity Clothing for Women, an in-stock, machine washable, fully lined line; or Reflections, a custom, cut-to-order line that allows the choice of color, style and fabric; and for the men, Hardwick's Men's Suits & Separates.

If you are thinking about instituting a dress code, some ideas to do a successful one are:

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Form a management committee to prepare a statement describing the Corporate Image desired.

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Designate one person to coordinate Corporate Apparel dress code between management and employees.

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Have employees of each department, branch, location, etc. select a representative for an employee committee — no more than eight people with male and female represented.

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Have employee committee draft a survey form for each staff member to complete requesting their input. Example, how short do you feel skirts should be; should hose always be worn; should men be required to wear ties; which Corporate Apparel program best fits the guidelines set by senior management. This can be geared to all ages, tastes, and genders.

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Using the results of the survey and with input from management representative, employee committee puts together a draft of the dress code and forwards it to management committee.

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Management committee either approves and forwards to senior management or makes changes and returns to employee committee for revisions.

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Dress Code should always have guidelines for enforcement with responsible persons clearly indicated.

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Management should introduce dress code in a positive manner, perhaps with an Image Consultant present to reinforce importance and train on how to build a Working Wardrobe.

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Should a Corporate Apparel program be indicated, management should carefully consider approving a vendor to supply coordinated male and female clothing. This can be done at company expense or as a loan with payroll deduct.

There is something worse than a dress code that is not enforced. That is a dress code that is very difficult for employees to meet. I call this The Rule Without A Tool. Asking today's single parents and entry-level employees to fund a Corporate Apparel wardrobe without financial assistance from the employer puts many employees into a no-win situation.

A wonderful fringe benefit is an interest free loan with payroll deductions which allows the employee to finance their Working Wardrobe.

 

Betty A. Jester
Caravan Fashions, Inc.
106 E. Lake Ave. · Auburndale, FL 33823
TOLL FREE 1-888-479-5888
(863) 968-0932
bettyjester@caravanfashions.com

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